Google’s John Mueller answered a question about the difficulties of ranking seasonal products, mentioning how they suspected that structured data might be the reason. John responded with actionable suggestions for how to get seasonal product pages indexed and ranked. Seasonal Product Pages The person asking the question related how their ecommerce client sold seasonal products, such as bakery products specific to various holidays. They related how Google’s structured data requirements resulted in a yellow warning in Google’s structured data test, warning of recommended structured data fields that were missing. The person handling the SEO suggested that this was causing the […]

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