In this episode of the Ecwid Ecommerce Show, hosts Jesse and Rich bring you some fantastic news: you can now connect your online store to Facebook Marketplace!

Tune in to find out the benefits of selling on Facebook Marketplace and how you can get started.

What Is Facebook Marketplace?

Facebook Marketplace is Facebook’s selling platform where people can search for, buy, and sell items. Customers can either buy products for sale in their area or items available for shipping.

You might be curious what the difference is between Facebook Marketplace and Facebook. Unlike Facebook’s main page, where people check in on their friends and post cat memes, Facebook Marketplace is for people who actively want to buy something. Getting in front of your potential customers when they’re in the mindset of buying something gives you a greater chance of selling your products.

Why You Should Sell On Marketplaces

Marketplaces like eBay, Amazon, Etsy, and Facebook Marketplace are great at bringing traffic to your online store. More visitors learning about your products and brand is beneficial for all online sellers, but especially beginners. Getting traffic to your online store is difficult when you’re just starting out.

Benefits of Selling on Facebook Marketplace with Ecwid

Some merchants already use Facebook Marketplace, but if your Ecwid store is not connected to it, you have to start from scratch. That means you have to create each product manually, write descriptions, and set prices for them. Then you have to keep products updated manually too. When customers buy from you, you have to individually track that. It’s a separate workflow entirely.

If you only sell one product, that’s not too hard. But once you start selling multiple products every week, customers will ask questions or request returns, and you’re going to wish you only had to keep track of one system.

Now that you can connect your online store to Facebook Marketplace, you don’t need to create and update listings on Marketplace manually. Products from your online store will appear on Facebook Marketplace automatically, drastically simplifying your workflow.

If you sell on eBay, Etsy, or Amazon, they will bring you traffic. However, they also charge you a fee. Since using Facebook Marketplace is free, you get the upside of increased website traffic without any additional fee. That’s a major advantage for beginning merchants who want to stay on budget.

How to Start Selling on Facebook Marketplace

Facebook has now connected the Marketplace with the Facebook Shops functionality. With Facebook Shop, you can add a Shop tab to your business page and create shoppable posts on Facebook and Instagram. This way, your customers can buy your products without leaving their favorite social media platform.

You first need to connect your Ecwid store to Facebook using these instructions. (If you haven’t signed up with Ecwid yet, you can do that here.)

Then, enable selling on Facebook Marketplace in the Commerce Manager on Facebook by following these instructions.

Getting started on Facebook Marketplace is quite simple, especially when you can connect to it through your ecommerce platform. Seize this opportunity and be one of the first to try this new functionality! Now is the time to join dozens of other businesses and start selling on Facebook Marketplace.

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