I need some ideas to incorporate some sort of unique rewards system to compel customers to
interact with the brand. Millennials are the target customers for this campaign.
Imagine the customer journey from first becoming aware of a brand all the way through to a
purchase, and thereafter.
- A rewards system should be chance-based and interactive.
- Technology choice should not ask consumers to download an exclusive app for a richer experience.
- Bear in mind that a trade / an off-premises outlet where users go and buy alcohol is not equipped with a modern tech stack including Wi-Fi.
Please give me some suggestions on how to frame an outline idea for this cross-channel campaign.
It would be helpful for me if you can provide any cross-channel campaign case study materials or proposal reports