How To Turn Your Agency Into A Profitability Machine written by Sara Nay read more at Duct Tape Marketing

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

About the episode:

In this episode of the Agency Spark Podcast, Sara interviews Marcel Petitpas on how to turn your agency into a profitability machine. They discuss the agency profitability flywheel, creating accurate estimates, value vs. hourly pricing, the agency pricing quadrant, tips for tracking time, client reporting and more!

Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies improve their profitability by streamlining their operations and reporting systems.

He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.

In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he’s helped hundreds of agencies around the world improve profitability and cash flow in their business.

When he’s not helping agencies make more money, he’s probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day.  

Questions Sara asks Marcel Petitpas:

  • Tell me a little about what led you to where you are today?
  • What are the four key pillars to the Agency Profitability Flywheel?
  • What advice do you have for creating accurate estimates?
  • What should we consider when figuring out our hourly rates?
  • What is the Agency Pricing Quadrant?
  • What tips do you have for tracking time?
  • What advice do you have for client reporting and review?

Show notes:

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