Here’s an easy win for you on your Profile.

The Contact Info section has a prime position at the top of the page. It automatically contains a link to your Public Profile – you know the one that can be seen anywhere on the web. (You can personalise the link, BTW!)

And …

Well for many people, there is no ‘and’. That’s the only thing in there, which is a bit of a waste.

What other contact info would be good?

Well, at the very least, give visitors to your Profile a nudge as to where they can find out more.

A link to your website for instance.

Or if you have a YouTube channel, why not let them know about that?

Or do you run an Instagram page with your portfolio?

You get 3 links here – so even if you only have a website, direct them to 3 key pages on it.

✅ Homepage is a good start
✅ Services page perhaps
✅ Testimonials page
✅ Blog or News page

Lots of options.

And don’t forget, you can customise the display text next to the link. 👍

Just choose ‘Other’ from the drop down menu & you get an extra box for the text you want to appear.

Maybe a description of where you’re sending them, maybe a clear call to action. Both are better than just “Company Website”. 😃

So, have a look at your Contact Info. Are you using it properly?

Author information

Mark White, LinkedIn trainer

Mark White, LinkedIn trainer

My passion is helping companies and individuals to use and APPLY LinkedIn more effectively – that is to use it to develop new business, find a new role, to market yourself, your company and products … whatever your reason for using LinkedIn is! I run internal workshops for companies looking to bring their key people or teams up to speed and run public courses around the UK.