New IAB Tech Lab CEO Anthony Katsur is tackling what some call the “toughest [job] in ad tech” that requires representing the interests of the ad ecosystem amid regulatory hurdles while trying to return to the group’s roots developing “technology standards for the industry to then innovate on.” In this interview, Katsur also talks about Tech Lab taking a more definitive position on issues such as consumer privacy and ad fraud, and gathering feedback from its working groups and constituents.