No more lame and unproductive brainstorming sessions

 

Sometimes, it’s difficult to come up with great ideas. Other times, the ideas we come up with are just subpar and unimpressive. A lack of quality ideas is one of the biggest challenges of corporate America.

 

If only there were a way to recharge our minds and enhance the quality of ideas necessary for our work and clients.

 

Thankfully, we have perfected a process for successful ideation. This post discusses what ideation is, its benefits, as well as its role in creative public relations.