The beloved actor James Caan passed away recently, and as with many cherished celebrities, the news of his passing was met with an outpouring of love and sadness.

The bitter news was a reminder of his decorated career as an actor, which spanned more than 60 years. It included feature roles in many film classics such as “Brian’s Song,” “Misery,” “Elf,” and, of course, “The Godfather.”

Like other works of art, film has an uncanny ability to inspire audiences and entertain viewers, often while helping them contemplate weighty topics, and impart knowledge to deliver teachable moments across all walks of life.

An actor as distinguished as Jimmy Caan had no shortage of performances that left indelible marks on his admirers. Below, we explore some of Caan’s notable work and the life lessons that PR professionals can apply in their daily work.

Know Your Audience – Or It Will Come Back to Haunt You

In the film adaptation of the Stephen King horror novel “Misery,” Caan plays famed author Paul Sheldon, who is rescued from a car crash by his “No. 1 fan” Annie Wilkes (played by Kathy Bates). A former nurse, Wilkes cares for Sheldon. However, as he receives treatment and pain medication, Sheldon realizes he is captive to her impulses and physical harm.

While dramatic (would it be a bestseller otherwise?), PR professionals must always know their audience. Thoroughly knowing who you’re addressing will ensure your message lands effectively. More importantly, you will steer clear of the wrong audiences, which can be damaging to you and your client.

Be Agile and Open to the Unexpected

The 2003 holiday classic “Elf” features Caan as Walter Hobbs, the biological father of the oversized, grown-up elf Buddy (played by Will Ferrell), who travels to New York to meet his father. Hobbs, a cynical children’s book publisher, begrudgingly takes in his son while dealing with his latest book flop. As Hobbs scrambles to deliver a new book amid rising pressure, he stiffly navigates the challenges of coexisting with his son while also learning how Buddy can help him.

In PR, a daily practice is thinking on your feet. Our work requires us to be agile, to move quickly with disruptions, the unexpected, and evolving client needs. Adopting agile strategies enables PR professionals to be proactive instead of reactive; it allows us to adapt to flash news cycles and the shifting landscapes we often encounter (crisis management, anyone?). Yes, it’s great to have a plan but build in room for flexibility. Because sometimes, external circumstances force you to pivot to find success.

Don’t Let Emotion Cloud Your Judgment

“Tom, this Is business, and this man is taking it very, very personal.” – Sonny Corleone.

In the 1972 Oscar-winning classic “The Godfather,” Caan plays Sonny Corleone, the hot-tempered eldest son of the Corleone mob family. Sonny is in line to take over the family business from his father, Vito (played by Marlon Brando). However, Sonny is known for his quick temper, which interferes with his relationships, business dealings – and more. While Sonny’s brother Michael (played by Al Pacino) shrewdly states during the movie, “Never hate your enemies, it affects your judgment” – it is a lesson that escapes Sonny.

Keeping emotions in check when working under a tight deadline or managing a PR crisis can be challenging. It can help to take a moment to pause, breathe, evaluate the situation, and then plan your next steps. Acting rashly never helps anyone – look no further than the cautionary tale of Sonny Corleone for evidence.

Approach Your Colleagues and Competitors with Grace

The 1971 TV movie “Brian’s Song” features Caan as Chicago Bears halfback Brian Piccolo, a teammate of Hall of Fame halfback Gale Sayers (played by Billy Dee Williams). Based on real-life events, the two players build a deep friendship despite competing for a roster spot, their differing personalities and experiencing the racial tensions of the 1960s. Like any good film, this one will make you weep.

Just like the football field, fighting for your position in the industry can be tricky, and navigating the challenges of day-to-day PR work can make it easy to become stressed and overwhelmed. It’s important to know who your teammates are and remember they’re on your side to help when the going gets tough. Whether you’re working with other PR colleagues, co-workers in other departments, communications managers or directors, or external liaisons, approach your fellow professionals warmly. You never know what opportunities will surface through relationship-building and graceful networking.

Even in the world of PR, James Caan had much to teach. RIP, sir – your legacy remains.

The post In Tribute: Lessons from ‘The Godfather,’ ‘Elf’ and ‘Brian’s Song’ That Apply to PR first appeared on Communiqué PR.