This post summarizes a roundtable discussion by the IPR Measurement Commission. Katie Paine (Paine Publishing): All the things that we have traditionally measured don’t seem as valuable today. What are we as organizations valuing, and what should we be measuring? And especially for folks that are in bigger organizations than mine, do you sense that that’s … Continue reading IPR Measurement Roundtable: Are We Measuring the Right Things?

The post IPR Measurement Roundtable: Are We Measuring the Right Things? appeared first on Institute for Public Relations.