Anomaly has won Bud Light’s creative account in the US (and presumably elsewhere) while Interpublic’s The Martin Agency has picked up line extensions including its seltzer. Long-serving creative agency Wieden+Kennedy declined to repitch. Owner AB InBev has somehow managed to keep Bud Light as America’s biggest beer brand despite the rise of craft beers and …

The post Is Bud Light the big breakthrough account for Anomaly? first appeared on More About Advertising.