Hey All, wondering if anyone else has had this problem.

My company generates leads, and my specific job is running and optimizing our Google campaigns. Recently I’ve started noticing a larger disconnect between the number of conversions that Google is reporting vs the actual number of form fills we received that day. Yesterday had the biggest gap, where Google reported nearly 75 leads LESS than what we actually received.

We track conversions by counting the number of people who make it to the “thank you” page after the form fill. Pretty standard.

I also want to note that the link to these funnels appears nowhere else online other than these ads. All leads should be recorded through Google. Additionally, referral leads are listed separately, so all of these leads should be coming from Google.

Any ideas as to what’s going on, if it’s an issue, and how to resolve it?

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