That is what my agency coworker told me about Facebook Ads.

I work in operations at an advertising agency and my coworker in the Paid Media department said this in a meeting. They said that we need to raise our spend minimums because it is “actually impossible to successfully run Facebook Ads for clients for clients spending less than 15-20k/mo.”

I think we can make things work for clients with $5k/mo spends, but my coworker says that was only true before iOS privacy update.

How are you all doing with lower budget accounts?