If it weren’t for the skate park and the water bottle, this spot for Mondelez’ Dairylea by VCCP could have been made in the 70s, which is very appropriate for a processed cheese ad. The carefree, adult-free, phone-free world is a powerful trope, also successfully revisited in BBH’s 2013 Robinson’s ad showing a father and …

The post It’s back to the 70s for ‘set them free with Dairylea’ by VCCP first appeared on More About Advertising.