“Ads should be fun”, Ryan Reynolds told Cannes yesterday. It’s a highly controversial statement for an industry that lost all interest in fun years ago. Thankfully, the Hollywood actor-turned-adman also offered some lessons in comedy for the more humourless amongst us. If anyone can save us from the endless procession of tedious purpose-driven ads surely …

The post Jane Austin: can Ryan Reynolds make advertising fun again? first appeared on More About Advertising.