Great athletes have become more than role models, they are true icons who inspire the younger generation. Some have even seen their name become a logo, a brand. But they all have one thing in common: they are all able-bodied athletes. No disabled athlete has ever had this privilege before. Recognizing this, Lacoste and its agency BETC decided to turn the tide.

Lacoste has teamed up with quadri-amputee swimmer Théo Curin, to create the very first collection bearing the name of a disabled athlete, intended for both able-bodied and disabled people.