I’m running a paid search campaign for products that serve B2C and B2C within the same set of keywords.
Approximately 90% of the users are B2C, but the 10% of users that are B2B have a much much higher customer value.
Since I’m struggling to find separation in search behavior, my plan is to create a landing page that serves both audiences.
I’m thinking about having a landing page that asks which audience they fall into and then clicks through to the more targeted landing page, but I’m open to other approaches. Has anyone dealt with this before? Looking for any solutions.