Not surprisingly, the pandemic has rocked the advertising industry trends. Due to the unforeseen changes in online advertising trends, spending dipped last year.
But as per the studies, the ad spending is expected to get back to the pre-pandemic level by the end of 2022. So, what fluctuations can we expect this year? Let’s understand the top digital advertising trends of 2022.
Latest Digital Advertising Trends For 2022
- Video Ads are Getting Shorter
Mobile ad spending in the U.S is estimated to be around $53billion by the year 2025. The major focus of advertisers is on short-form video ads as today’s consumer has very little patience to watch long videos.
One research stated that Instagram videos shouldn’t be longer than 30 seconds, Twitter video ads should be limited to 45 seconds, and Facebook ads should be limited to 1 minute.
Few brands are switching to ultra-short, but engaging, ads to beat the “skip” button on YouTube.
2. Ads are Losing The Sound
Let’s accept it, we’ve all been at that spot where we’re on a website when a video ad that we can’t view starts to play at high volume. Truth to be told, this type of situation irritates many people — around 66% of users say they don’t like it when video ads automatically play with sound.
To overcome this issue, the video with default mute sound setting will be the best alternative to such video ads in the coming years. These sorts of video ads are integrated into the content the viewer is consuming. They start playing without volume when the viewer scrolls over them and stops once they are out of view. Statistics reveal that such video ads have a higher CTR and longer engagement rate.
3. The Popularity of Mobile In-Gaming Ads is Increasing
Downloading of mobile gaming apps has increased by 45% during 2020. The huge majority of game users are highly invested in their play.
Almost 70% say they can give up TV or social media but not mobile gaming. Studies reveal that users are twice as likely to pay attention to in-game video ads than other ads on the internet.
This sort of in-game ad offers higher engagement rates and a $30CPM. Famous brands like Ford, Coca-Cola, and Unilever are already investing in in-game ads.
4. AI is Acquiring a Prominent Role in Advertising
Artificial intelligence and programmatic learning are bringing a revolution to various businesses. AI technology is highly prioritized in sales and marketing departments compared to other departments.
In the latest marketing and advertising trends, AI is creating a positive impact in terms of efficiency and data analysis. Advertisers are using different sorts of AI tools to improve the way they analyze and optimize click-through rates, bid levels, impressions, and targeting.
5. Users are Demanding More Social Media Ads
As advertisers are experimenting with various forms of advertising, social media marketing hasn’t been left behind either. According to various researches, social media marketing is one of the most effective digital advertising trends.
Advertisers are turning to social media to create a perfect balance between normal brand content and user-generated content that shows the human face of the brand. With the rapid development of social media advertising, marketers are shifting to this marketing and advertising trend as it is cost-friendly and effective.
Above-mentioned digital advertising trends are among the top current advertising trends of 2022. Digital advertising trends are changing quickly as users are spending more and more time on mobile devices and social media. Increased use of AI tools is helping advertisers to manage these online advertising trends and make the most of their ad spending in the future.