Since a PPC specialist has varied responsibilities, it is necessary to have a certain level of coding knowledge and technical knowledge for you to optimize your ad campaigns and get excellent results. Learning to code can allow you to optimize your landing pages and ad campaigns. This article will talk about how having knowledge of several programming languages can help in your career as a PPC specialist! Let’s dive in! 1. HTML and CSS These are the most easily understandable programming languages, and that makes them the most common ones for developing sites. In general, HTML is used to create a website structure, while CSS is required to make these sites more visually appealing. You only need basic knowledge of these languages to create a simple website page. With HTML and CSS skills, you’ll be able to troubleshoot problems with your landing pages and also include code blocks to make …