We set out to dramatize Letshego’s manifesto and its commitment to being a cheerleader and enabler of Africans as they reach for their goals.

Africans have shown up more resilient than ever. However, following the covid 19 pandemic, it is important, the people are celebrated and reminded of how powerful they are in the face of any challenge, especially with the digital power (a digital platform) from the brand.

The business sought to create a manifesto poetry video delivered in the most energetic and inspiring way- Indeed WE ARE AFRICANS!