Lexus partnered with music artists Nova Wav, Audrey Nuna and Ecko to release an original “No Ceiling” track with a music video choreographed by Zak Ryan Schlegel. The song is featured in four 30-second spots that debuted during “Sunday Night Football,” and the “Emotional Sparks” campaign also is also running across digital, social, print and out of home, including a collaboration with The Broadway League, Playbill and The Times Square Alliance.