LinkedIn is unlike its social competitors in that it’s widely regarded as the world’s largest online professional network and the mecca of B2B marketing. However, Linkedin is so much more than that.

The platform continues to adopt new features like stories, live video and interactive content types, giving marketers new ways to leverage LinkedIn for their business.

As LinkedIn evolves to meet the needs of employers, employees, job-seekers, buyers and investors alike, so should your brand’s LinkedIn strategy. This worksheet will help social media leaders think through how to use LinkedIn for business beyond traditional posting job openings and company news.

To reevaluate how to use LinkedIn to support marketing, sales and employer brand efforts, you’ll work through:

  • Mapping your current LinkedIn strategy to your business goals
  • Understanding how different content types and themes fit into your strategy
  • Identifying challenges that impact your approach to LinkedIn
  • Brainstorming how employees across the organization can collaborate to bolster your strategy

After completing this worksheet, you’ll receive a score that aligns with actionable recommendations for how you can build your brand, diversify your strategy, leverage employees’ networks and make the most of LinkedIn for business.

This post LinkedIn for Business: Diversify Your Strategy to Make a Wider Impact [Free Worksheet] originally appeared on Sprout Social.