Local Marketing

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Recommended Reading

Local Small Business

Local Small Business Marketing: Best Ways to Promote a Local Business or Service

Do you have a local small business and want to know the most effective strategies for promoting it? If so, then this is the right book for you. In this local small business marketing book you will learn the most effective online and offline marketing strategies that every small local business should use to generate leads that eventually convert to clients. In this small business marketing book you will learn about some of the top online marketing strategies for your local small business like SEO, the right way to do social media marketing, and even how to get publicity. You will also learn some of the top offline marketing strategies for your local small business or service like flier marketing, business card marketing, how to get on the radio, how to promote your business by creating a successful local event or workshop series, and many additional strategies.

Local Marketing

Local Marketing: The Digital Way: The 7 Online Marketing Secrets for Driving Traffic to Your Business

Local Marketing: The Digital Way - The 7 Online Marketing Secrets for Driving Traffic to Your Business. This book was designed to help local business owners create and increase their internet presence by utilizing digital marketing. The book covers everything from SEO (search engine optimization), Pay Per Click marketing, social media, email marketing, and more. It is a great resource for business owners who may still be focusing their ad dollars on traditional marketing such as print, TV, and radio, but know that a local internet presence is important. Other areas covered includes the importance of mobile and reputation management. This is a reference book that will assist any business owner with questions they may have on digital marketing their business on the internet.

Small Business

The Small Business Owner's Guide to Local Marketing: The No BS Guide to Local Marketing

Advertising Online Is No Longer An Option It's a Fundamental Requirement of Running a Successful Business Today. If you have ever thought that you're just a small business and don't need a website, think again. It's no secret that having an online presence is essential... Who Is This For? This guide is not just for newcomers in the online marketing niche, but also for those that are experienced. This guide will lay out in simple terms the real reason why it's time to dive into Local Marketing is now, and how to get started. This guide will show you how to get the most out of your local marketing investment, both money and time Establish Your Online Presence Before Your Competitors Do It's a Fundamental Requirement of Running a Successful Small Business In Today's Market.

Local Business

Get FOUND Online: The Local Business Owner's Guide to Digital Marketing

Learn how to disqualify bad customers before they even contact you to Get FOUND Online by your ideal customers If you own a local business with a brick-and-mortar storefront or a service area business with a limited geographic market, read this book to learn how to use SEO, Social Media, and digital marketing to get the best results possible. For the DIYer, this book is chalked full of actionable tips, tricks, and downloadable resources to help you jump right in and get it done. For the business owner about to hire a marketing team, this book will help you actually measure your return on investment (ROI) and arm you with knowledge to avoid getting taken advantage of by digital marketing charlatans who prey upon unsavvy small business owners. If you want the phone to ring with customers who have the budget to hire you, read this book to learn from over 9 years of proven results & actionable tactics to help you finally Get FOUND Online.

Local Marketing

Local Marketing for Personal Injury Lawyers: Winning at Local SEO for Lawyers

The purpose of this book is to empower you with the strategies and tactics you need to dominate the local pack in your market. I will cover the exact tactics I have used and refined over the years to become successful in the most competitive markets time and time again. Paid search for personal injury lawyers is expensive and can cost hundreds of dollars per click. While paid search has a place and shouldn't be ignored, as a marketer, I have always believed in organic and local search. These channels, when used with a comprehensive strategy, can generate leads at a fraction of the cost. These are the channels that have allowed me to help law firms abandon sky-high spending on yellow pages ads and scale back expensive pay per click campaigns. This book is written for law firm owners, managers, and marketers that are looking to start their own firm or have been around for years. Even though some of the details in this book are aimed at new law firms, I still recommend you read those sections.

Online Marketing

Local Marketing Made Simple: Online Marketing Strategies to Grow Your Business

Local marketing made simple is the original and most effective guide for taking your local business to the next level. Written by top-selling marketing author and entrepreneur, Michael Fleischner, the Local Marketing Made Simple system has already helped thousands of local business owners double and triple the size of their business. Through the use of online marketing strategies, Michael shows you step-by-step how to easily build your online brand, capture tons of local online prospects, and implement effective mobile strategies for growing your business.This local marketing system has been proven effective time and again for those businesses selling products, professional services, or a combination of the two.

Marketing Is Local

All Marketing Is Local: A Common Sense Approach to Marketing Your Business

A common sense approach to marketing your business. Tip O'Neil was Speaker of the House during the presidencies of Gerald Ford, Jimmy Carter and Ronald Reagan. He said "All politics is local." "We can start solving national problems by making connections at our own grassroots level." "Because," he said, "all politics is local." The key word is "connections." National advertising and marketing can be great, but if it isn't connecting with your local customer it is not working. I always come back to a vision from the 1950's of two neighbor women talking over the waist high fence. They're talking about everything from what's new with the family to their favorite store, car and dish soap. That is true word of mouth marketing and truly reinforces that all marketing is local. All Marketing Is Local is a common sense approach to marketing your business. Discussions around Mass Media, Print advertising, Direct mail, trade shows, website, digital and online media, search engine optimization, email marketing, social media, and word of mouth.

Local Search Marketing

Local Search Marketing for Business: A How-To Guide

Local search marketing is a tactic that is becoming increasingly important every single day on and off line. Google states that over 20% of searches conducted on the search engine have local intent, therefore it is essential to optimize online marketing efforts for your location. Sarah Moraes enlightens readers on the true power of local search marketing for your business.