Hi there, I have been running campaigns for our company for years, (not my main job).
In one of our campains we only have a very specific keyword, lets say: +red +car +hire
We only want clients that are looking for red cars to hire. Very simple. Not: green car hire, red bycicle hire or red car sale.
Clicks are quite expensive for the conversion rate in our industry so I try to clean (negative words) frequently looking at searched terms but I am really fed up.
I understand: red vehicle rental could do
but a lot of budget is spent in:
Red car (not hire, i really need this word in search to trigger)
Hertz (I understand you can hire red cars there, but i dont want my budget there I am adding competitors every week as negative keywords and the following week we will get some clicks with a new brand I didnt even know it existed)
How can I tell Google? If im sure I am getting rid of all those i can put up the PPC bid