I am currently using an ad agency that is managing my Google Ad shopping campaigns. Our shopping campaigns in the last 30 days are averaging a 15:1. I am happy with this performance but would like to scale it. I suggested to the agency that I’d like to lower the target ROAS to either 11:1 or 12:1 ROAS to drive more volume at a lower ROAS. And therefore, drive more revenue.
However, the agency is strongly suggesting that I DO NOT lower the ROAS target without an increase of budget. Am I dumb? Can’t I still drive more conversions at a lower ROAS without increasing the budget?