With Lucky generals you nearly always get an idea (most of which work) and its debut for The Gym Group has what might be a winner in ‘gymtimidation’ (bit of a mouthful obviously.) The premise being that going to the gym is horrible (for the uninitiated anyway.). So there are lots of unhappy gym faces …

The post Lucky Generals debuts for Gym Group with ‘gymtimidation’ first appeared on More About Advertising.