Are proper ads keeping their heads above water even as the digital tide shows no sign of abating? Much depends on the state of the TV market and there are some signs that it’s showing resilience, even growth. A big budget helps of course and insurance giant Axa has pushed the boat out with ‘Birders’ …

The post MAA Ad of the Week: Axa’s ‘Birders’ from Publicis Conseil first appeared on More About Advertising.