“Femtech” may be something you might think the world could do without – do we have to have tech with absolutely everything? – but it’s what Elvie does and, inevitably, its new global campaign is an in-your-face hip hop-style effort. And where else do you go for this but a venerable agency that celebrated its …

The post MAA Ad of the Week: Elvie’s ‘smart tech for smart bodies’ by ever-youthful Mother first appeared on More About Advertising.