Droga5’s David Kolbusz bemoaned the (relative) absence of funny ads trying to sell at a Campaign breakfast, pointing to the remorseless tide of “purpose.” Another reason being that humour doesn’t play that well with awards juries. Hamlet, of course, is one of the most famous campaigns in ad history (with plenty of awards in the …

The post MAA blast from the past: Hamlet Extra Mild and the elusive horse condom first appeared on More About Advertising.