Marketing For Dummies - What It Really Offers
Marketing For Dummies is an e-book by Jeanette Mcmurty. She has been a successful online marketer and currently runs her own consultancy firm. I was fascinated by her e-book because not only does it contain a wealth of information about social media and digital marketing, it also includes some great email marketing tips. If you are considering venturing into digital marketing strategies, I highly recommend that you take a close look at this book. A lot of people will find this e-book useful, but in particular, those looking to employ email as a way to promote their business.
The information contained within the pages of Marketing For Dummies can be applied to many different online marketing channels, but perhaps the most valuable aspect of the book is that it addresses the need for a comprehensive strategy across all of your online marketing channels. The information presented is broken down into four distinct segments: Social Media, SEO, Viral Marketing, and Email Marketing. Each segment is presented with clear detailed steps that anyone can follow. Furthermore, the detailed process gives many people the confidence they need to take their businesses online. One of the things that many people struggle with online is getting their message out to the masses especially when they lack a well-crafted marketing campaign.
Marketing For Dummies also contains an excellent video segment that highlights the importance of having an ideal customer. When you have an ideal customer in mind, you will notice a marked improvement in conversion rates when you utilize email marketing, social media, SEO, and viral tactics. What Marketing For Dummies truly offers is a complete, easy-to-follow guide that anyone can use to begin marketing their business online today!
Marketing for Dummies offers a viral marketing method called viral list building. This is a powerful way to create a large number of highly targeted leads for your business. It is important to note that the book does not cover SEO directly. There is a section on SEO later in the text. However, if you already know how to drive traffic using SEO, or would like to learn more about how to dominate Google and other search engines with your digital marketing campaign, this section is a great place to start.
In Part Two of Marketing for Dummies, the focus is on building a digital marketing strategy. This includes content marketing and email marketing. Content marketing involves creating original content through blogs, press releases, and articles that are sent to article directories and ezines. Content marketing can be very effective at driving traffic. If you already have a list, this method may be all you need to make money online. You can also increase your revenue by implementing an autoresponder and email marketing campaign.
Email marketing is a key part of a comprehensive digital marketing plan. When creating email campaigns, it is important to make sure that you are targeting the proper audience and to send the emails at the right time. Once someone opens your email, if you do not have a good call to action, chances are they will click away from your website.
For those new to online marketing, PPC is a good place to start. This method is relatively easy to get started with, and once you know the basics, it is easy to master. Just remember that it takes time to get paid, and you should have a long term goal in mind. If you are just starting out on a budget, PPC might be a good way to test the waters. Once you are familiar with the medium, then you can move on to other digital marketing strategies. Dummies can test different methods until they find one that works for them.