Law firms are businesses, and as such, they need to market themselves to survive and thrive. Marketing for a law firm or Tampa criminal attorney can be tricky, but it’s not impossible. In this blog post, we will discuss 5 marketing tips that every law firm should know about!

1. Know your target audience

When it comes to marketing, you need to know your target audience. Who are you trying to reach? What kind of people would be interested in your services? Once you have a good idea of who your target audience is, you can start crafting marketing materials that appeal to them specifically.

For example, if you’re targeting young professionals,  you might want to advertise in local newspapers or online publications that appeal to them. You could also hold events or networking sessions specifically for young professionals.

Make certain that the content you use in your marketing is relevant and appealing to your target audience, who would be interested in your field of law. When you are creating advertisements, use language that speaks to your target audience. If your target audience is younger people or educated professionals, for instance, you would use a different verbiage than if your target audience was retirees.

2. Create a branding strategy

It’s important to create a branding strategy, whether you’re part of a large litigation firm or just a single Tampa criminal attorney. This should include things like colors, fonts, logos, and other design elements that are used consistently throughout all marketing materials. The logo can be something simple such as an image of a gavel or scales of justice.

Your firm could also have its own slogan that is used in all marketing materials. For example, “Justice for All” or “Protecting Your Rights.”

Make sure that the branding strategy you choose is professional and polished so that it reflects well on your law firm. Outsourcing to freelancers with marketing experience can help with this process.

3. Use social media to reach more people

Social media is an excellent way to reach more people. Facebook, Twitter and Instagram, for example, allow you to advertise on their platforms for free or very little cost per click. You can also post about your criminal defense business on these sites which will get it in front of many potential clients who may not have heard about you otherwise.

Make sure that your social media accounts are well-maintained and up-to-date. Also, use relevant hashtags to help people find your content, like “#divorcelaw for family law offices.

You can also use social media to connect with potential clients on a more personal level. For example, you could respond to comments and questions about criminal defense law. This will make people feel more comfortable working with you and they may be more likely to refer their friends and family members to your law firm.

4. Produce high-quality content that is relevant to your field of law.

Content is king. You should be creating content that is relevant to your business and field of law, whether it’s written or video. This will help people learn about the work you do at your firm as well as get in front of potential clients who would benefit from hiring an expert in their area of need.

Theoretically, every criminal attorney could write about their experience with drug crimes. However, if a  criminal attorney were to focus on how they can help people who have been charged for possession of marijuana and the penalties associated with it in Florida State law, then this would be more relevant content that is likely to appeal specifically to those seeking legal counsel related to drug crimes.

5. Make it easy for people to contact you.

Don’t make them fill out long forms just to ask a simple question or schedule an appointment with an attorney. Make sure the website has a contact form that is simple to locate, and that you provide several methods for people to get in touch with you, such as phone, email, and skype.

You should also have a readily available staff directory on your website. This will make it easy for people to find the right person to speak with about their legal needs.


Marketing your law firm can be a daunting task, but it’s important to do everything you can to reach more potential clients. Following these five tips will help ensure that you’re on the right track and getting more bang for your buck when it comes to marketing efforts. And, gain more clients in the process.

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