Marketing & PR Workbook by Candice Smith

If you have a knack for marketing and PR Workbook, a love for words, and a flair for impressing people with your knowledge of so many different subjects, then you could very well make a name for yourself as a writer/blogger and/or a Marketing & PR workbook expert. Candice Meisels writes a regular blog on Marketing & PR workbooks at Marketing & PR Workbook. 

Recently she wrote a review of her own book entitled, The Power of PR: How Brand Power, Press Releases, and PR Lessons Can Take Your Company to New Heights.

This book is full of wonderful advice on Brand Management & Sales Power, Audiences & Targeting, Brand Creation, Customer Retention and Sales Results, Strategy and Resources, Business Development, Sales, Advertising, and PR. And yes, there is a section on Strategies and Resources specifically where she recommends writing a PR workbook. 

The Power of PR: How Brand Power, Press Releases, and PR Lessons Can Take Your Company to New Heights is an excellent addition to any Marketing & PR workbook library. I highly recommend this book.

Candice Meisels a Virtual PR Consultant, Public Relations Specialist, and Marketing Consultant. She has helped build and design the corporate PR departments for many leading global corporations in South Africa, London, and Europe. A marketing workbook to follow her first book, The Power of PR

Candice believes that if you are passionate about what you do and have a knack for explaining it engagingly, your clients will want to work with you. She is an experienced writer with a strong sense of storytelling who loves helping companies communicate their vision and mission using creative tools. Candice also enjoys spending time with her clients – she enjoys being on their side, listening to their stories, giving them advice, and getting to know them. When working with corporate PR departments, Candice will often conduct interviews to get valuable staff insights.

Candice believes that there are three essential ingredients to make a great PR book. These include choosing a strong subject, developing an interesting story, and ensuring that the message is delivered effectively. She admits that creating an interesting story between your facts and your creative ideas is not always as easy as she thought. “It’s amazing how many people will tell you they had a good idea but struggled to write it down,” she says. However, once she has a strong concept, she feels more confident that she can turn her idea into a compelling story.

Candice believes that there are three essential ingredients to make a great PR book. These include choosing a strong subject, developing an interesting story, and ensuring that the message is delivered effectively. She admits that creating an interesting story between your facts and your creative ideas is not always as easy as she thought. “It’s amazing how many people will tell you they had a good idea but struggled to write it down,” she says. However, once she has a strong concept, she feels more confident that she can turn her idea into a compelling story. Candice is confident that marketing professionals have an enormous amount to learn about copywriting, business development, and other skills that are vital for building a solid reputation for their company

The Marketing & PR workbook is designed to cover every angle of the ever-changing business world. The consultants will have access to industry news and insider knowledge that only those in the business can possess. This knowledge could include trends that affect your competition. Candice notes that this knowledge is invaluable, especially to small businesses that are just starting or just getting off the ground. Additionally, the Marketing & PR workbook is flexible enough that consultants can meet their individual businesses’ demands while still staying on schedule.