As the Cannes Lions International Festival of Creativity returns – in hybrid format, following last year’s virtual conference – will we hear the Lions roar more loudly as it once again welcomes adland and rekindles ‘in real life’? My hope is that the world of healthcare advertising will continue to shine alongside the high-profile consumer …

The post McCann Health’s Guy Swimer: how creativity can help keep us safe and well first appeared on More About Advertising.