Some of my clients just don’t have enough macro conversions per campaign to get past (let’s say) 5 conversions, per campaign, per month. They also don’t have a bigger budget so I had to make a decision here.
For some of them I decided to make micro conversions primair as well and target a ‘contact page’ visit for example. Is this a good strategy to run? And would you keep the macro conversion as a primair conversion as well if optimising for a micro conversion?