UK Mental health charity, Mind, has launched its first work from Publicis’ health communications agency Langland – a campaign that seeks to change how we speak about mental health.

Coinciding with Mental Health Awareness Week (9-15 May), the campaign aims to reach the people who don’t currently relate to mental health campaigns and encourage them to reach out to Mind.

The campaign is led by two films that feature Jords and James Smith, of rock band Yard Act.

The pair tell the stories of Rohan and Mel, people connected with Mind, through the medium of spoken word poetry.

From now until the end of May, the films can be seen across London cinemas and have been adapted for social media, where they will run across Snapchat, Instagram and Facebook, YouTube and Spotify.

A little more about Mind.

Mind is a mental health charity in England and Wales. Founded in 1946 as the National Association for Mental Health. The charity provides advice and support to empower anyone experiencing a mental health problem. They campaign to improve services, raise awareness and promote understanding of mental health.

“We won’t give up until everyone experiencing a mental health problem gets support and respect.”

To find out more or to donate, click here.

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