Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising
The authors of this new book, “Mobile Marketing: A Comprehensive Guide,” have spent many years working as an integral part of the mobile technology team at Google. As they developed and executed their mobile marketing strategy, Google provided detailed guidance and advice to help them create and launch their successful applications. Their book is a valuable guide to understanding the fundamentals of mobile marketing for developers and marketers and providing examples of their most successful marketing campaigns and how they were able to do it.
They offer practical advice on developing and maintaining a marketing campaign that will scale to the size of your business quickly and inexpensively. The book describes the key components of a successful mobile website and app and an overview of emerging mobile technologies such as Bluetooth, Ionic, Silverlight, XML Data Language, and Cascading Style Sheets (CSS).
Mobile Marketing: A Comprehensive Guide provides comprehensive marketing strategies for creating and monetizing mobile websites and apps, as well as services to help you connect with customers on the go.
In terms of business models, the book offers a unique way of marketing information through mobile application portals that allow users to browse and buy products from a catalog of hundreds of different brands and retailers without ever leaving their current surroundings. The book also covers innovative ways to capture contact information about the location by taking advantage of cell phone GPS capabilities. The authors provide a clear description of how to build applications that access the Internet through cell phones and use information such as the date of the day, time of the day, and geographic coordinates to suggest interesting new products or services. Mobile Marketing: A Comprehensive Guide takes mobile technology to a new level, bringing it into the mainstream business for developers and marketers.
Another important aspect of the book deals with using GPS-based services to determine the location of the user’s devices. Location services, such as Google Geocaching, are becoming more common among mobile users, and this feature was not covered in detail in this book. However, this service’s use to determine location is a relatively recent development, and the authors describe its benefits. Additionally, mobile marketing relies heavily on social media, and this book describes some of the most popular social networks on mobile devices. Finally, the book includes an impressive section on “What Apps For iPhones” and brief sections on “Appvertising on Mobile Platforms” and “Mobile E-commerce.”
Mobile Marketing: How Mobile Technology Is Revolutionising Marketing Part III: The Software Business Mobile applications are no longer just smartphones. Smartphones like the iPhone and Android can now access a multitude of applications, both paid and free, designed by third parties (called application developers). Mobile technology has also made it easy for consumers to browse the internet on their phones. In this book, Prada discusses the benefits of the internet, including its role as a promotional tool. Mobile advertising is a rapidly expanding industry, and Prada outlines the three main types of mobile advertising.
Mobile Marketing: How Mobile Technology Is Revolutionising Marketing Part V: Strategies Mobile companies are beginning to adopt more sophisticated strategies for reaching customers. With more people spending their time on their mobile phones than any other device, companies need to adopt mobile strategies that are effective and unique. A good book that can help companies with these issues is Mobile Marketing: How Mobile Technology is Revolutionising Marketing. This book is chock full of practical tips and ideas that can be implemented to increase customer conversions. As users increasingly drift away from computers and televisions, the mobile lends itself to the novel, digital approaches. But how can you design and execute an effective digital campaign?