Dear readers, thank you for stopping by! Here’s another round of top PPC news to keep you informed about the newest changes and updates in the PPC sector. We hope you find some valuable information in this month’s selection.

Test with even more ease and confidence with the new Experiments page: A new experiment page streamlines the process of creating, managing, and optimising experiments. This will also assist you in better understanding the impact of your adjustments and improving campaign performance.

New experiment page in google ads

Start the year strong with Google Marketing Platform: Let’s look at five ways Google Marketing Platform can help you better understand your clients and improve your marketing outcomes as we enter the year 2022.

Learn more about Smart Shopping and Local campaign upgrades to Performance Max: Smart Shopping and Local campaigns will upgrade to Performance Max campaigns in 2022, as Google revealed in November 2021. According to early research, advertisers who upgrade Smart Shopping campaigns to Performance Max see a 12% boost in conversion value while maintaining or improving their return-on-ad-spend (ROAS).

Smart shopping and local campaign upgrades to performance max

Build awareness for your brand with CPM pricing: Microsoft Audience Network is a service provided by Microsoft. Its CPM pricing promotes brand exposure by displaying your advertising on premium sites such as MSN, Microsoft Edge, Outlook, CBS Sports, Fox News, and others.

Google Ads Benchmark Report by Tinuiti | Q4 2021 | Key Highlights: We have penned down some of the key highlights in this blog post from Tinuiti’s Google Ads Benchmark Report for Q4 2021.

How it started, how it’s going: Performance advertising on Twitter: Twitter is all set to launch three new products which are Site Visit Optimization, Aggregated Measurement & Events Manager to enhance campaign performance.

Twitter launches new product to enhance campaign performance

Microsoft Audience Ads expansion and other updates for January: Microsoft advertising product roundup helps to know what’s new in the advertising platform. In the year 2022, Microsoft Advertising expanded its audience network market & Similar and in-market audience. Also, there are more product updates which you can read here.

Google Ads scripts now supports asset-based video ads: Since January 24, 2022, Google ads scripts will no longer allow media-based video ads and will instead offer asset-based ads. If you have a script that generates new video ads, you must migrate your code by February 28, 2022, otherwise your script will stop working.

Google tests favicons in text ads: Google ran a little experiment on the 24th of January 2022 in which favicons were included to text ads in addition to the URL. This could make it easier for people to recognize advertisers.

Favicon in Google text ads URL

Find more opportunities with recommendations: Advertisers who used recommendations experienced a 10 point gain in their account-level optimization score and a 14 % increase in conversions. Google is providing new tools and recommendations. These will help advertisers optimise their Discovery campaigns, apply recommendations automatically, and improve their Video campaigns.

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