Watching the first episode of The Ipcress file on ITV (good) but having to plough through endless commercials (mostly terrible – has ever so much been spent on high end production for mediocre ideas) one ad stood out: ‘Can I app it?’ for M&S’ Sparks app. It’s probably the first good ad from M&S in …

The post M&S shows the way with Sparks app – and even produces a good ad first appeared on More About Advertising.