Hey guys, I just graduated with a degree in marketing and have become really interested in branding/consulting. It took an entire college career to realize that I don’t know much about the space. So I have recently been reading everything and anything I can find on the internet regarding branding.

My question for you is what tools/materials can I look up to learn more about the branding? How do branding agencies monetize their services beyond consulting with clients when using a value based pricing model?

submitted by /u/Whurvo
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