Creative processes usually involve multiple minds. This means one person’s ideas might not immediately sit well with another person’s. 

 

What to do? How can other members of the creative team give their feedback on ideas?

 

Should they shut the idea down? Maybe condemn and dismiss it right away?

 

These options will, at best, be counter-productive to the creative process. At their worst, they’ll damage the confidence of the person who suggested the idea.