Neuromarketing: Exploring the Brain of the Consumer
Neuromarketing: Exploring the Human Brain of the Consumer is written by Leon Zurawicki, a professor at the University of Miami School of Medicine. Over the past decade, research has yielded a host of new findings that challenge long-held conventional stereotypes regarding consumer behavior. Emotions and reason do not always seem to oppose one another, as some studies have indicated.
In Neuromarketing: Exploring the Brain of the Consumer, it is shown that consumers often use various cognitive methods to make purchasing decisions. For example, one study found that when a customer is presented with a strong sales message, he will use his “reasoning process” to justify his purchase. Reasoning can involve a range of tactics such as using logic, using emotional triggers, or abstracting the benefits of a product. However, when a person is confronted with a weak marketing message, he will use the same reasoning process to explain why he is purchasing the product. This demonstrates that marketing messages need to be compelling to motivate consumers to make a purchase.
In Neuromarketing: Exploring the Brain of the Consumer, the authors provide a comprehensive review of the literature on neuromarketing techniques. They categorize various marketing techniques such as direct, non-directed, and multi-dimensional marketing strategies. The authors summarize the current state of the literature on neuromarketing and then describe specific techniques used by different companies to develop new consumer products. This includes detailed descriptions of selected products, the research and development processes are undertaken, and their effectiveness. Lastly, the book concludes by describing in detail the implications of these findings for marketing practice.
Neuromarketing: Exploring the Brain of the Consumer further explores the application of neuromarketing technology to the medical field. It is apparent from the book’s title that marketing can be applied in a medical setting to enhance the treatment of patients with diseases such as Alzheimer’s, Parkinson’s, and Multiple Sclerosis. Neuromarketing is also being used to aid those suffering from depression, substance abuse, eating disorders, and anxiety. The book describes how neuro works and how it should help treat different types of patients. Also, it discusses how neuro can be applied to marketing research, development, advertising, and even clinical trials. The book concludes by briefly examining the future of neuro and its ability to change consumer behavior.
Neuromarketing: Exploring the Brain of the Consumer discusses the impact of neuromarketing in the home environment. Neuromarketing uses a special video camera to record the interaction between a consumer and a health care provider. The resulting film provides a unique window into the minds of consumers and doctors. This book talks about the impact of consumer information on physicians and the impact of the market on physicians. It also discusses the relationship between neuro and other types of consumer information sources, such as television commercials and radio advertising.
Neuromarketing: Researching the Brain of the Consumer provides a unique window into the mind of the consumer. This book covers all the bases, discussing both the benefits of neuro and the concerns and limitations of using this technique. This accessible guide offers a clear perspective on marketing uses and helps professionals in various fields utilize this cutting-edge method of marketing research.
In Neuromarketing: Exploring the Human Brain of the Consumer, its author, Leon Zurawicki, undertakes a fascinating exploration of what makes people tick. In this book, he focuses on the “neurological” response of the brain to the stimulation it is subjected to. The concept of neuro marketing pertains to the application of science to neurology. It is the study of how the mind functions in response to neurological stimulation. The book explores some of the applications of such technology as transcranial magnetic stimulation (TMS), durational imaging, neurofeedback, and visual intelligence.