PepsiCo and its Frito-Lay brand created an in-house joint “Road to Super Bowl” campaign that features an anthem spot starring former NFL players Eli and Peyton Manning, Terry Bradshaw, Jerome Bettis and Victor Cruz. The ad starts with the Manning brothers watching the playoffs and enjoying some snacks before Bettis bursts through the door and invites them on a road trip to the Super Bowl in a party bus.