Brands need to come clean to gain consumer trust during the cost-of-living crunch. While most people across the UK are concerned about the cost-of-living crisis (68%) and many already making changes to their spending habits (59%), Kinetic’s latest Alfresco Life research paints a complex picture for both brands and consumers alike. While the outlook is …

The post Nicole Lonsdale of Kinetic: why trust is key to sustaining Christmas sales first appeared on More About Advertising.