Should I be concerned my Google ads has no impressions during the “bid strategy learning” phase.

I’ve just (within the last 24 hours) set up my first campaign, and I’m getting no impressions. I can’t see any obvious issues with the keywords that would cause this. Is no impressions whilst it learns fairly normal?

The only potential cause I can think of is that my daily budget is quite low (£10) this is however more than double the lower end of the CPC prediction for the keywords I have used, but is lower than the higher end of the CPC prediction. Do I need to up my budget, or do I need to be patient. Or could there be another cause.

Thanks in advance all!

submitted by /u/ForeRight18
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