The first chapter of Patak’s new brand platform launches this month with the brand’s first entirely new TV advertisement for over 10 years, created by creative agency BMB.

“Patak’s Makes Perfect” positions Patak’s as the cook’s essential ingredient for creating delicious Indian food at home.

The launch TV spot centres around the Pathak family’s century-long quest for culinary perfection, from their humble origins in Gujarat, India, to the present day: following each generation’s journey as they tweak and improve the recipes to create the perfect pastes and sauces that have made the brand the Number 1 choice for consumers today. Concluding with a scene featuring chef and Pathak family member, Anjali Pathak, cooking at home, the