Pay Less Per Click - How Does Pay Less Per Click Work?

Pay per click or Pay Less Per Click marketing can truly be an extremely effective tool in your marketing arsenal. If your main goals are to increase your web traffic, drive targeted traffic, produce leads, and ultimately increase sales, pay per click (PPC) may very well help you achieve all of these things. But before you can truly reap the benefits, you have to have a clear understanding of how pay per click (PPC) marketing works and how you can best optimize your ads so that you will truly be able to reap the maximum benefits. 

That is why I have outlined the top three benefits of PPC marketing and explained how you can use PPC effectively to enhance your overall web presence, increase your web traffic, and ultimately increase your sales.

One of the first benefits of PPC marketing is the fact that it allows advertisers to select their own PPC bids. In traditional PPC campaigns, advertisers would bid on keyword phrases that would be used in conjunction with their actual advertisements.

As the name implies, Pay Less Per Click works by paying the host site only after someone clicks on one of your keywords. The catch is that PPC campaigns can be rather expensive. Publishers who run their campaigns themselves instead of hiring a PPC company must put up with the cost and effort of actually adhering to the pay per click campaign’s guidelines, which include having reasonable keyword selection, creating highly relevant ads, and monitoring the campaign’s performance to make sure it’s achieving its goals. To complicate things further, Pay Less Per Click advertisers are required by law to disclose their costs, and they are only paid when someone clicks on one of their ads. This has made Pay Less Per Click a challenging medium to penetrate for new publishers because even the most successful publishers can only make enough money to cover their own expenses.

Pay Less Per Click marketing benefits because it allows the publisher to increase their advertising budget greatly. Traditional PPC campaigns typically have several thousand daily ads at a fixed cost, whereas Pay Less Per Click campaigns can commonly run as many as one million ads per day. It can be quite cost-effective to use PPC campaigns to promote your website, and while the cost of each PPC campaign can vary depending on your publisher, the overall cost to you will be much lower than what traditional campaigns would cost you. For these reasons, many advertisers and publishers prefer to use PPC over more traditional marketing campaigns.

The way it works is simple. Publishers submit their ad candidates to search engines to list them according to their respective positions in search engine results. Publishers then pay the search engine host site only when their ad position raises above the base rate or when someone clicks on it. 

While search engines list your ad positions, you can use Pay Per Click software to determine which ad spots are profitable and which ones are not. This is a tedious process for most publishers, but it’s also an essential step towards increasing their revenues. Publishers often run into the same problem that web admins face when choosing pay-per-click campaigns: they don’t know how much they should charge for their slot because their competitors are charging less. Most software solutions allow publishers to set their own bid price for their ad slots. It’s also common for software to offer a wide range of options to choose from, making managing ad campaigns easier. Some of the common options cost per click (CPC), cost per thousand impressions (CPM), cost per day, and cost per month.