Lifewtr teamed with Doja Cat on a campaign created by parent company PepsiCo’s Creators League Studio, Golin and Noun that centers around the pop star’s new “Planet Her” album. The push features a 600-square-foot mural in Los Angeles that fans can find from clues on the singer’s Instagram account and unlock prizes by taking selfies at the mural and scanning an on-site QR code, with contest opportunities for social media users not in L.A.