Even though Percy Pig has been around for 30 years and sells 16 million packs a year, Grey and Marks & Spencer are presenting 2021 as his first real Christmas for the purposes of their festive ad campaign. Well, it’s the first year he’s been accidentally brought alive by Dawn French’s Christmas fairy, and voiced …

The post Percy Pig comes alive in M&S Christmas campaign featuring Dawn French and Tom Holland first appeared on More About Advertising.