Peter Scott (below), the Scott in Wight Collins Rutherford Scott (later WCRS and then Engine Group) and latterly boss of Be Heard Group, which succumbed to rival MSQ a couple of years ago, has a Tigger-like quality. The serial entrepreneur, who was also once boss of Carat, later Aegis Group, as WCRS tried to take …

The post Peter Scott returns to the fray as boss of ad tech start-up Playcart first appeared on More About Advertising.