AppsFlyer estimates 62% of iOS users who saw a popup elected to opt out of Apple’s transparency program and device ID ad targeting and it demonstrates the effect on slowing ad growth for leading platforms such as Snapchat and Facebook and impending user growth for digital marketers such as Peloton. Apple is touting the move as a win for consumers, while Shani Rosenfelder, AppsFlyer’s head of content, says the tech giant has “become the new No. 1 player [in search ads].”