In this comprehensive, in-depth Book Review of “Power Branding: Creating a Life You Can’t-Wait to Live”, author Steve McKee provides ample evidence that power branding works. His unique blend of practical advice and creative storytelling will charm you with his impish and wry personality. As he says in the preface, “I love to tell the story of how I learned to drive a car… without a license.”
The book describes how he did it and gives many examples and illustrations to aid students of branding to accomplish their own reputations as they build their own businesses and leverage the success of the world’s best brands. This is a fun, quick read with many practical applications for business people and non-business people alike.
From a business standpoint, many of the concepts presented in this text can be immediately used by most companies. However, these same concepts are also beneficial for non-profit organizations and nonprofit groups as well. As he states in the preface, “The purpose of this book is not to sell you anything. My goal is to help you think about your business. I want you to be able to think like entrepreneurs. I want you to understand the concept of marketing as if you were an expert.”
Students of marketing should take this book with them to seek new ways to leverage their marketing dollars. While this book is beneficial for many different people, it is a precious read for business, non-profit organizations, and those who wish to make themselves seem like expert business people. After reading this quick book, it should become clear that one’s network marketing or other business activities do not have to be financed by cash only. Thinking like a business owner can result in far better results and less financial risk.
In The Power Branding: Leveraging the Success of the World’s Best Brands, Steve McKee illustrates how a company with no Power branding strategy can still succeed. One of the keys to this is in marketing. Marketing is the process by which a business communicates its products and services to customers. It can be done in many ways, but the most important aspect of marketing designs. A business owner must figure out what messages will capture their customer’s attention and turn those messages into an investment in revenue.
Businesses often create successful marketing campaigns by using well-crafted graphics and artwork, as well as creative copy. However, the art of creating effective Power Branding involves much more than creating attractive advertisements. Creating a value statement for your company can be done without the use of graphic design or artwork. Simply crafting an explanation of your business and why your product is better than all others is a powerful branding technique. It demonstrates your company’s dedication to providing customers with only the best, most relevant product or service.
When your business values and reputation are clearly communicated, customers will place their trust in you. By doing so, they will likely refer your products and services to others, increasing your overall value proposition. Power branding helps to ensure that your brand is used as often and as effectively as possible, and it is an important strategy to consider in today’s marketplace.
There are many ways to improve your Power Branding and gain leverage. Creating a strong value statement and using effective marketing strategies are two excellent strategies. However, as mentioned before, branding is a two-way street. You cannot rely solely on your logo or other visual design to promote your business. To gain the most out of your brand and increase your profitability, it is essential to consider leveraging your company’s assets and leveraging your marketing strategy.